frank collective | Graphic Design & branding

At Frank Collective, a full-service branding agency, I collaborated on creative campaigns and visual identities for a range of consumer brands. My work spanned from concept development to production-ready assets, with a focus on expressive, strategy-driven design.

For the project pictured below, I designed packaging and custom illustrations for Love, Nelly, a Brooklyn-based empanada company — creating a playful, cohesive system that brought the brand’s story to life and stood out on shelves.

I also worked on social media content and digital advertisements for Emmy’s Organics, a line of coconut-based cookies. Our goal was to convey both the healthiness and indulgence of the treat, using bold colors, dynamic type, and cheeky copy to emphasize flavor, joy, and better-for-you ingredients.

Another highlight was Citrovia, a surreal, immersive lemon grove installation at Manhattan West featured in Architectural Digest. I helped develop visual assets and illustrated elements that extended the experience beyond the physical space, blending whimsy with large-scale impact.

In addition to these, I contributed to a wide range of branding and campaign work for clients including Chaz Dean, SusieCakes, Brookfield Place, and more — adapting to each brand’s unique voice while delivering thoughtful, visually compelling solutions.