The objective of this project was to create branding that shows the power of exercise while having a unique look for a fitness studio. The rebrand strives to uphold the idea that this is a place where anyone can belong.
The redesigned logo is fun and approachable and indicates that is a spin studio with a secondary logo composed of the hidden bike from the main logo
secondary logo
The secondary logo is recognizable and eye catching at smaller sizes
merchandise
The merchandise is tuned to spread the message of inclusive exercise and make the patrons proud to bring people into the studio
web presence
The web presence is contemporary and strives to be as accessible as possible. The website offers profiles of instructors, a comprehensive schedule, and all of the information you need before stepping in our doors.
social media
The social media is designed to give you the opportunity to get to know the studio before even walking in.
business
The business branding has a minimalist look that stands out while also being appropriate for business transactions.