keen | Graphic Design

At KEEN, an outdoor footwear company with a bold, values-driven voice, I worked across brand and marketing teams to bring campaigns to life through impactful, story-led design. My role combined creative strategy with hands-on execution, helping shape the look and feel of key seasonal launches.

I art directed numerous campaigns, overseeing everything from concept development to final assets to ensure visual consistency across print and digital platforms. I also designed in-store displays, digital ads, and social media content — creating assets that captured the spirit of the outdoors while aligning with the brand’s mission of inclusivity, sustainability, and adventure.

From product drops to advocacy campaigns, I collaborated with cross-functional teams to translate brand values into clear, compelling creative — helping KEEN connect with its global audience across every touchpoint.